Road140BPM - The power of the underground

I assume you all enjoy fashion purchasing merchandise from your favourite artists must be the highlight of pay day. So today I want to tell you about one of my favourite clothing brands, Road 140BPM obviously the brand is an obvious reference to the grime genre as its name refers to the speed of Grime instrumentals which obviously engages me. However it is their array of clothes that truly excites me from J Hus Fanta with no H’ice t-shirts, to their Skepta – The Queen looks pretty in pink hoodies.

Their Latest drop is the one that excites me the most, the “NEW RAP X GRIME LDN Hoody” which showcases an image of a map London’s underground however rather than Underground stations UK grime and rap artists from various boroughs of London are placed on the map, I believe this is by far one of the most creative clothing ideas I have seen in recent years setting Road 140BPM apart from the rest of the competitors within this saturated market. The caption displayed on the company’s website is a perfect example of gratitude “This design aims to pay homage to those artists who have contributed to the creation of a unique sound for a unique city” like we all do in our own way this company aims to thank and highlight the enigmatic effect these artists have had on our lives and the genres we all love. Rather than focusing on their own financial gain they created an idea that showcases the array of talent within London and combined that with their own unique vision of fashion which I think is outstanding and will help Grime and Rap reach wider audiences.

Now I understand you will all want to know the price of this lucrative product, at £40 you will be able to purchase one of the most highly desired clothing items within the UK. Yes £40 may seem rather expensive but when you take into account the array of colours and sizes this company provide you will understand no matter your fashion sense or weight your needs will be catered for. With grey, white and light blue colour ways available and sizes ranging from Small to extra-large no one should have an excuse to not purchase this product (yes I mean you too.)

Now as well as paying homage to the most prolific artists within the scene, they are trying and succeeding to co-sign the next generation of Musical talent within the UK with up and coming artists such as Berna, Sleeks and J Hus are wearing the products increasing both the artist and the brands exposure allowing everyone to develop within their careers creating a sense of unity within the industry.

So if you’re still reading I have one single question to ask you, why have you not already opened a new web page and searched www.road140bpm.com?

Follow Road 140BPM on social media:

Instagram: @road140bpm

Twitter: @ROAD140bpm

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Instagram: @innacity_d

Twitter: @innacityd

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